The hotel Meni Beach at Tigkaki, Kos was a simple family hotel with a nice restaurant. In 2012, a large scale renovation took place and the management decided that it was an opportunity to re-design the corporate identity.

We were bold and suggested a name change that included the word “more”, trying to make it easier for the visitors to remember the hotel. We used simple lines, minimal design and bright colors for the identity in order to keep up with the new architecture, and humorous “hidden” messages where we could.

The most important part of the design is the repetition of the word “more” that goes before every service or area in the hotel (More|Fun, More|Service etc.)    logo

The original logo. The word “more” is reflected.


The different versions of the logo. Everything “more”, but “less” energy for the environmental friendly profile of the hotel.





The “do not disturb” signs.


One of the most extreme messages is on the baggage keeping card.



The “Less Energy” card.


The corporate identity includes maps, weather cards, key-holder envelopes, message notebook and more…


The logo at the side entrance that leads to the bar.


Sewed on the bath towels.


The room numbers on plexiglass.


The “sterilized area tape” is left on the toilet after it’s cleaned up.


The website is designed to be tablet friendly.


  • 2013
  • Branding
  • Adobe Illustrator
  • Adobe Photoshop
  • Web design
  • HTML5
  • CSS3